And ever since i founded Atelier Pan three years ago, this is whats been holding me back. Im finally starting to realize that staying in the background isnt really going to accomplish anything. So, its time for me to get out there and be personal as well: hi, im Simon Droog. Im the founder of Atelier Pan and Im committed to help your brand stand out from the crowd, by developing a visual identity that resonates with your brand or organization, attracts clients that share your values and looks professional. Nice to meet you! Let me tell you a little about myself: Dutch Visual Identity designer living in Barcelona, father of noah, sustainability fanatic, Friends with nature, health food-junkie and Aspiring change maker. Image: Out for a walk with noah in Parc de lOreneta, barcelona. What makes you unique?
What do you stand puisten for? And what are you trying to accomplish? —be genuine and authentic. I must admit that I still find this part quite challenging myself. Not the being authentic part, but to get out there and be visible. Personally i tend to stay quiet and fall into the background. Its nice and safe there. Not much can harm me here. Just let me stay in the office behind my macbook and work on creative ideas and Im good. I grew up with a dutch saying which would literally translate into something like this: Just act normal, then you're acting crazy hernia enough as.
personal branding anyway? In short: Personal Branding is how you market yourself to others; its what youre known for. —says Catriona pollard (author of 'From Unknown to expert) in an article. Your clients are looking to build a relationship with you. And building a relationship start with getting to know each other. Its time to get personal, go ahead, tell me a bit more about yourself.
Understanding and building your, personal, brand - job
So, if you think about it: Why would someone vrouw choose you over someone else? The value you provide is one thing and this used to be enough, but these days a second part is needed: Personal branding. In this article Id like to tell you a bit more about this fascinating subject. Youve probably been hearing about personal branding all around you. And you're probably thinking: whats all the fuzz about? Well, its actually quite simple. The value you provide could probably be provided by someone else as well. It has never been easier to start your own business and all lot of businesses basically provide the same service. Especially now that theres a whole forest full of mushrooms out there.
Personal branding - wikipedia
However, when you start to see yourself living through the lens of a brand, your perspective will change and you will become more mindful about how you approach the personal brand you are trying to define and aiming to live. Dont confuse this with acting a part. . to the contrary, you should focus on being more of who you naturally are and want to be so that you can perform and serve at your optimal levels. Keep in mind that we have been conditioned to want to be more like others. . As such, we are more likely to be accountable to others and what they want us to be rather than being true to ourselves. If your teammates and/or colleagues dont know what your personal brand is, the fault is yours and not theirs. Having a personal brand is a leadership requirement. .
So what is a personal brand? . A personal brand is the total experience of someone having a relationship with who you are and what you represent as an individual; as a leader. . Think about what that means to you. Ask yourself and then ask a close friend what is the total experience of having a relationship with you like? . Write down the top 5 things you would expect others to experience and have your close friend do the same. . Are the answers the same or similar afvallen in meaning? .
If they are, good for you! . If not, you have some work. Every time you are in a meeting, at a conference, networking reception or other event, you should be mindful of what others are experiencing about you and what you want others to experience about you. . Each of these engagements is similar to a job interview expect in these cases you are being evaluated by your peers. . Those who know how to live and manage their personal brand will earn their respect in any situation. At first, this is a bit of a challenge. .
Personal, branding, tips and Advice
Have you defined your personal brand? . Are you consistently living your personal brand every day? If youre like most, your answer to both. . Based on a survey conducted by ananas my organization, less than 15 of people have truly defined their personal brand and less than 5 are living it consistently at work each and every day. . It can be extremely challenging and it requires a tremendous amount of self-awareness, action and accountability. What I didnt tell you is that 70 of professionals believe they have defined their personal brand and 50 believe they are living. . But when you peel-back-the-onion, you realize that their focus was centered on self-promotion rather than a commitment to advance themselves by serving others.
How to build your
Managing your personal brand requires you to be a great role model, mentor, and / or a voice that others can depend upon. . For example, when I write a blog or an article i am extremely mindful that my community of readers expects a specific experience of thought from. More than that, i aim to attract new readers by offering something of value that will hopefully engage them enough to continue reading my work. . sounds like a lot of pressure and a tremendous responsibility to your audience, doesnt it? . Well it is at first but over time the responsibility becomes a natural and instinctual part of who you are. . This is the mindset you must develop and the level of accountability you must assume when deciding to define, live and manage your personal brand. . every day you know you must deliver to a standard medifit of expectation that you have set-forth for both yourself and those whom you serve. View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping. . your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you and / or by being associated with your work and the industry you serve.
Developing your personal brand verzadigde is essential for the advancement of your career and development as a leader. . Unfortunately, personal branding has become a commoditized term that has lost its intention as people have irresponsibly used social media as a platform to build their personal brand and increase their relevancy. They believe social media can immediately increase their market value for their personal brand rather than recognizing that the process of developing their personal brand is a much bigger responsibility; a never-ending journey that extends well beyond social media. This is why i always advise those who want to have a social media presence to think carefully about their intentions and objectives before opening an account. . Because the moment you start you must not allow yourself to stop. . Challenge yourself to think about what your intentions are and what you are capable of delivering to the communities you are serving both in and outside of the workplace. Personal branding, much like social media, is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others. Your personal brand should represent the value you are able to consistently deliver to those whom you are serving. . This doesnt mean self-promotion that you should be creating awareness for your brand by showcasing your achievements and success stories.
Personal, brand (with Pictures) - wikihow
What makes you you? When getting started with your (re)brand its important to always keep 2 things in mind. It's what can you do for your fans, friends and society. You talk about how you can help them solve that problem theyve been struggling with and the benefits theyll enjoy when they buy your product or hire you to provide your service —it's the value you provide. Read more about the value side of branding in my article: Why is it so hard to sell sustainability. The market place is getting crowded. New businesses are popping up like mushrooms. This makes it a lot more difficult for you to get afvallen noticed.